Sky TV Marketing

Our recent Sky TV Marketing email delved deep into the viewing habits of our subscribers, offering personalised insights that illuminate their television preferences like never before. Leveraging comprehensive data analysis, we provided subscribers with a detailed breakdown of their viewing patterns, highlighting their favourite genres and hours watched. By presenting this tailored information, we aimed to enhance the viewing experience and empower subscribers to make more informed choices about their entertainment consumption. Through this personalised approach, Sky TV continues to redefine the relationship between viewers and their television content, ensuring every moment of screen time is tailored to individual tastes and preferences.


Client

Sky

Scope of work

Data driven email

The email would also be tailored with Sky VIP customers in mind. Because of this, multiple different pods were built so that once in production, the data provided would automate these emails creating a unique version for each customer. For example, a Gold VIP customer who watches sport would receive an email tailored to sport and a special offer for 3 months of free UHD.

See the video further down that illustrates this.