This OR That?

This concept for Ryanair aimed to humorously spotlight the exorbitant costs of rail travel, contrasting them with the unbeatable affordability of Ryanair's return tickets to holiday destinations. Through witty visuals and playful messaging, we showcased the stark price difference between train fares and the budget-friendly alternatives offered by Ryanair. The campaign successfully positioned Ryanair as the cost-effective choice for travelers, injecting humour into the conversation while driving home the message of significant savings on holiday journeys.

See more creative concepts in my Creative Book of Ideas.