Pride Campaign

I led the creation of the 2023 Pride campaign, developing the 'Together as One' theme that highlighted Pride as both celebration and protest.

In collaboration with a copywriter, impactful taglines were crafted for t-shirts, posters, DOOH displays, and social media, reaching an international audience in the UK, Ireland, Italy, and Germany. The campaign successfully conveyed a resonant message of unity and awareness, capturing the essence of Pride across diverse platforms.