Sky Sports Big Weekend

In my role for the the Big Weekend campaign at Sky Sports, I collaborated with advertising design to develop an extensive set of below-the-line digital advertisements crafted for both web and social media platforms. This involved creating visually compelling and strategically targeted content to enhance the digital presence of the campaign. My contributions played a vital role in the successful execution of the campaign, ensuring that the digital advertisements effectively communicated the key messages and resonated with the audience across various online channels.